The main statistics that were uncovered from the survey carried out in December 2020
93% of consumers used the internet to find a local business in the last year, with 34% searching every day
87% of consumers read online reviews for local businesses in 2020 - up from 81% in 2019
Only 48% of consumers would consider using a business with fewer than 4 stars
For the 3rd year running, consumers need to read an average of 10 reviews to trust a business
73% of consumers only pay attention to reviews written in the last month, while 50% will only read reviews written in the last 2 weeks
The most important review factors: 1) Star rating, 2) Legitimacy 3) Recency 4) Sentiment 5) Quantity
Consumers are most likely to look at Google My Business for local business reviews
79% of consumers say they trust online reviews as much as personal recommendations from friends or family. These days, word of mouth can come from outside a consumer’s social circle, with an online review having a ripple outside of a happy (or unhappy!) customer’s peers
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